Look & feel — first vibe Furniture & home
SET
Good design, made to settle into.
HAY × H&M HOME
ACCESSIBLE DESIGN
THE BRAND SOCIETY
SET
The L is a seat. Sit down — you're home.
The mark
Seat monogram · the L

One idea, two reads

The final letter is drawn as a seat in profile — backrest and cushion. A logo that is literally furniture, and still reads SETL.

App / favicon
Colour & material
Bone
Sand
Sage
Ochre
Clay
Ink
Warm neutral base · one confident accent Boucle · oak · travertine · brushed steel Bricolage Grotesque + Inter
SET First vibe · v2 · for Sander